Social media platforms used for travel inspiration 2012

Published by Statista Research Department, Nov 29, 2012
The statistic shows the percentage of survey respondents that use social media platforms for travel inspiration/ideas. 44 percent of the respondents from the Asia Pacific region stated that they use social media platforms for travel inspirations/ideas.

Leisure travelers who have used social media platforms for travel inspiration/ideas in 2012, by region and category

CharacteristicAsia PacificEMEAUSAWorldwide
Restaurants 24% 11% 17% 17%
Attractions 34% 10% 16% 21%
Vacation Activities 35% 13% 16% 22%
Hotels 36% 14% 18% 23%
Travel Destinations 44% 14% 18% 27%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Used a social media platform24%24%34%34%35%35%36%36%44%44%11%11%10%10%13%13%14%14%14%14%17%17%16%16%16%16%18%18%18%18%17%17%21%21%22%22%23%23%27%27%Asia PacificEMEAUSAWorldwideRestaurantsAttractionsVacation ActivitiesHotelsTravel Destinations
0%10%20%30%40%50%

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Release date

November 2012

Region

Worldwide

Survey time period

October 2012

Number of respondents

6,400 respondents

Special properties

All respondents have traveled for leisure purposes in the last 12 months

Method of interview

Online interview

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