Key brands' market share of bottled sparkling water in the U.S. 2024

This graph presents the market share of the leading bottled sparkling water brands in the United States in 2024. For the 52 weeks ended May 19, 2024, private labels held a market share of around 21 percent in the United States, based on generated sales amounting to about 750 million U.S. dollars.

Bottled sparkling water

Bottled sparkling water is a subcategory of bottled water. It can be packaged in glass or plastic water bottles. Based on the definition of the International Bottled Water Association, sparkling bottled water is known as bottled water fortified with carbon dioxide. Other terms used for labeling include sparkling mineral water, carbonated water or sparkling drinking water. According to the U.S. Food and Drug Administration, sparkling water is categorized under soft drinks.

Grocery shoppers can choose between key brands such as ‘Sparkling Ice’, ‘Polar’ or ‘La Croix’. ‘Polar’ is a well-known brand, which sells sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. According to the latest data published in the Beverage Industry Magazine, Polar was ranked as the fifth leading bottled sparkling water brand with sales amounting to 354 million U.S. dollars. The generated sales correspond to a market share of 8.8 percent in 2024.