Key brands' market share of bottled still water in the U.S. 2023
Just over one quarter of all still bottled water sold in the United States in the 52 weeks ended on May 21, 2023, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market.
What does private label mean?
Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices.
Bottled water consumption
Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around one percent 2021/22. Because of this, bottled water is now the most consumed beverage in the United States.
What does private label mean?
Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices.
Bottled water consumption
Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around one percent 2021/22. Because of this, bottled water is now the most consumed beverage in the United States.
