Latin America: digital buyer penetration 2017-2022

Published by
Stephanie Chevalier,
May 4, 2022
It has been forecast that, in 2020, more than one third (33.4 percent) of internet users in Latin America will have purchased products online. By 2022, this figure is expected to grow to nearly 35 percent, reaching over 176 million digital buyers.

Digital buyer penetration in Latin America from 2017 to 2022

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Release date

August 2018

Region

LAC

Survey time period

June 2018

Age group

14 years and older

Supplementary notes

* Figures from this year on are forecasts.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

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Customer satisfaction

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Online payment

4

Further related statistics

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