This statistic portrays the primary goals pursued by content marketing programs, according to marketing professionals in the United States. While in 2012 the main goal (25 percent of respondents) was to engage customers and prospects, in 2013 over 40 percent considered increased leads to be a more important goal.
What is the goal of your company’s content marketing strategy?*
* The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. The source does not provide survey data (number of respondents or type of survey). Percentage points exceeding 100 percent are likely due to rounding.
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iMakeNews, & eMarketer. (August 6, 2013). What is the goal of your company’s content marketing strategy?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/
iMakeNews, und eMarketer. "What is the goal of your company’s content marketing strategy?*." Chart. August 6, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/
iMakeNews, eMarketer. (2013). What is the goal of your company’s content marketing strategy?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/
iMakeNews, and eMarketer. "What Is The Goal of Your Company’s Content Marketing Strategy?*." Statista, Statista Inc., 6 Aug 2013, https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/
iMakeNews & eMarketer, What is the goal of your company’s content marketing strategy?* Statista, https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/ (last visited October 02, 2024)
What is the goal of your company’s content marketing strategy?* [Graph], iMakeNews, & eMarketer, August 6, 2013. [Online]. Available: https://www.statista.com/statistics/252271/content-marketing-strategy-goals-in-the-us/
