The statistic shows radio's average reach during television's primetime in the United States as of December 2016, broken down by age and gender. According to the data, radio reaches 38.9 percent of all women 65 years and older during television's primetime.
Radio reach during TV's primetime in the United States as of December 2016, by age and gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Radio Advertising Bureau. (February 1, 2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio reach during TV's primetime in the United States as of December 2016, by age and gender." Chart. February 1, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. (2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio Reach during Tv's Primetime in The United States as of December 2016, by Age and Gender." Statista, Statista Inc., 1 Feb 2017, https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau, Radio reach during TV's primetime in the United States as of December 2016, by age and gender Statista, https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/ (last visited November 21, 2024)
Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph], Radio Advertising Bureau, February 1, 2017. [Online]. Available: https://www.statista.com/statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
