According to a study on radio reach in the United States in 2023, during an average week that year, radio reached 65.1 percent of all women between 35 and 64 years of age during the hours from 6 a.m. to 10 a.m.
Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group
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Radio Advertising Bureau. (June 1, 2023). Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group." Chart. June 1, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. (2023). Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly Radio Reach in The United States as of June 2023, by Time of Day, Gender, and Age Group." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau, Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group Statista, https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/ (last visited December 23, 2024)
Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group [Graph], Radio Advertising Bureau, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
