Operating profit of the H&M Group worldwide 2009-2023

This statistic depicts the operating profit of the H&M Group worldwide from financial year 2009 to 2023. In 2023, the global operating profit of the H&M Group was about 14.5 billion Swedish kronor, which was roughly double the previous year's profit. 

H&M in the UK

H&M is one of the best known apparel retailers in the United Kingdom, with an awareness of 93 percent among consumers in the UK. Overall two fifths of consumers in the country liked the apparel brand in 2023. This figure was even higher among Gen Z respondents, at 57 percent. This made H&M the second most popular fashion brand for Gen Z in the UK, behind Primark.

Best Known fashion stores in the UK

Primark also topped the overall ranking of fashion stores by brand awareness in the United Kingdom in 2023, edging out H&M by one percentage point. Next followed closely in third, also just one point behind second. The top six stores all had an awareness score of 90 percent or higher.