Revenue of Kantar worldwide 2006-2023
Kantar generated a revenue of approximately 3 billion U.S. dollars worldwide in 2023. This was a decrease of roughly 80 million U.S. dollars when compared to the previous year.
Kantar Group
Kantar Group is a data and consulting company headquartered in London. Operating in 100 countries, it conducts various different types of research. Market research is essential for businesses and their strategy so the necessary information is acquired for their target markets. In 2022, they were the sixth leading market research company worldwide in terms of revenue. In the same year, the company generated a market research revenue of almost 606 million U.S. dollars in the United States. When divided into geographic regions, the majority of he research revenue accrued by Kantar came from outside the United States.
Market research in the United States
The United States created the vast majority of the global revenue of the market research industry in 2022, more than double that of Europe.
Kantar Group
Kantar Group is a data and consulting company headquartered in London. Operating in 100 countries, it conducts various different types of research. Market research is essential for businesses and their strategy so the necessary information is acquired for their target markets. In 2022, they were the sixth leading market research company worldwide in terms of revenue. In the same year, the company generated a market research revenue of almost 606 million U.S. dollars in the United States. When divided into geographic regions, the majority of he research revenue accrued by Kantar came from outside the United States.
Market research in the United States
The United States created the vast majority of the global revenue of the market research industry in 2022, more than double that of Europe.
