Research revenue of Nielsen Holdings worldwide 2006-2021

Nielsen Holdings, the leading market research company in the United States and one of the world’s biggest market measurement firms, generated a worldwide revenue of nearly 3.5 billion U.S. dollars in 2021. Nielsen's revenue increased steadily from 2006 to 2017, when it peaked at 6.57 billion U.S. dollars, before decreasing slightly in 2018, 2019, and 2020, and then falling significantly in 2021.

The Nielsen Company

Trading under the name The Nielsen Company, Nielsen Holdings has been headquartered in New York City in the United States where the firm had a workforce of roughly 6,200 full-time employees nationwide in 2021. They have specialized in what consumers watch and buy, with notable clients including The Coca-Cola Company and Walmart. Although greatly reduced in the last few years, the cost of revenue for Nielsen Holdings is still considerable, and totaled over 1.2 billion U.S. dollars in 2021.

The market research industry

The market research industry has been a significant global market over the course of the last few decades. In 2022, it was predicted the global revenue of this industry would reach almost 83 billion U.S. dollars, a significant increase on the previous year. One of Nielsen Holding’s main competitors in Ipsos generated alone a worldwide revenue of approximately 2.15 billion U.S. dollars in 2021.