U.S. wine market: dollar sales of the leading table wine brands 2024

Published by Jan Conway, Oct 7, 2024

Barefoot wine was the top selling table-wine brand in the United States in 2024. The brand, owned by E&J Gallo Winery, garnered sales of over 555 million U.S. dollars. The next best-selling brand was Josh Cellars, distributed by Deutsch Family Wine and Spirits, which is also the distributor for yellow tail in the United States. 

Barefoot’s background

Barefoot wine was originally produced by the company Barefoot Cellars, in Modesto, California. The brand was first marketed in 1986 as a low-priced wine with a casual image. In 2005, the winemaker was purchased by E&J Gallo Winery.

Sales of the leading table wine brands in the United States in 2024 (in million U.S. dollars)

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Release date

July 2024

Region

United States

Survey time period

52 weeks ended May 19, 2024

Supplementary notes

Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended May 19, 2024. 
Numbers have been rounded to provide a better understanding of the statistic.
* Includes brand sales not listed in this statistic.

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