This statistic depicts the dollar sales of the five leading craft beer brands in the United States in 2022, based on dollar sales. For the 52 weeks ended January 1, 2023, New Belgium was ranked first in the United States with sales of nearly 430 million U.S. dollars.
Craft Beer in the United States
Craft beer is paving the way for a new crop of beer makers. While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Between 2012 and 2020, the number of new brewery openings has been at near unprecedented levels; the highest total since the 1880's. And every year, hundreds more are opening. In 2020, the craft brewing industry provided approximately 138 thousand jobs across the country.
The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market.
Craft breweries have a few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse. Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities.
Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)*
* Brands include the sales of the brand family.
Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended January 1, 2023.
Numbers have been rounded to provide a better understanding of the statistic.
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Beverage Industry Magazine. (March 31, 2023). Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)* [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. "Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)*." Chart. March 31, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. (2023). Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. "Sales of The Leading Craft Beer Brands in The United States in 2022 (in Million U.S. Dollars)*." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine, Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/ (last visited September 27, 2024)
Sales of the leading craft beer brands in the United States in 2022 (in million U.S. dollars)* [Graph], Beverage Industry Magazine, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/251953/leading-craft-beer-brand-sales-in-the-us/