Sales of the leading bagged/loose leaf tea brands in the U.S. 2020

With sales amounting to roughly 218 million U.S. dollars, Lipton was the leading brand of bagged and loose leaf tea in the United States in the 52 weeks ended March 22, 2020. Bigelow tea ranked second with about 189 million U.S. dollars, while private labels accounted for a total of just over 100 million U.S. dollars.

Global tea market

Tea, the aromatic beverage with its many varieties which can be served hot or cold, is consumed and produced all over the globe. In 2018, production was higher than ever before, when some six million metric tons of tea were produced worldwide. The value of the global tea market stood at just over 52 billion U.S. dollars in 2018 and is projected to grow to over 81 billion U.S. dollars by 2026.

RTD tea

Ready-to-drink (RTD) tea is a ready prepared tea beverage that can be consumed cold. In 2018, retail dollar sales for this type of beverage reached almost 7.8 billion U.S. dollars in the United States. Some of 2019’s leading RTD tea brands included Lipton Pure Leaf, Lipton Brisk, and Arizona.