The statistics shows the share of Americans who owned Nike brand apparel, accessories, and footwear as of 2018. The results were sorted by income tier. In 2018, 55.38 percent of respondents who stated their income was high said they owned apparel, accessories and shoes from Nike.
Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income
November 22 to December 27, 2017 and April11 to May 28 2018
Number of respondents
20,409 respondents
Age group
18 years and older
Special properties
residential online population
Supplementary notes
The original question was "Which of these brands do you usually buy when it comes to clothing, shoes and accessories?"
Multiple picks were possible.
High income : top 33 percent of households
Medium income: mid 33 percent of all households
Low income; bottom 33 percent of all households.
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Statista Survey. (June 30, 2018). Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/
Statista Survey. "Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income." Chart. June 30, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/
Statista Survey. (2018). Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/
Statista Survey. "Share of Americans Who Owned Nike Brand Apparel, Accessories, and Footwear in 2018, by Income." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/
Statista Survey, Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income Statista, https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/ (last visited November 03, 2024)
Share of Americans who owned Nike brand apparel, accessories, and footwear in 2018, by income [Graph], Statista Survey, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/251815/affluent-americans-who-own-nike-brand-apparel-accessories-footware/
