This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop for groceries online. Some 47 percent of survey respondents indicated that the convenience of home delivery is an important driver for them to do their grocery shopping online.
Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012
U.S. consumers, who already purchased groceries online or intended to do so
Method of interview
Online survey
Supplementary notes
Generelly included in the survey were consumers who shopped within the last two weeks and who have primary or equally shared responsibility for grocery shopping.
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FMI. (May 1, 2012). Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. "Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012." Chart. May 1, 2012. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. (2012). Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. "Consumers' Reasons for Grocery Shopping Online (Products Only Available Online) in The United States in 2012." Statista, Statista Inc., 1 May 2012, https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/
FMI, Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012 Statista, https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/ (last visited December 21, 2024)
Consumers' reasons for grocery shopping online (products only available online) in the United States in 2012 [Graph], FMI, May 1, 2012. [Online]. Available: https://www.statista.com/statistics/251814/us-consumers-reasons-for-shopping-for-groceries-online/
