Most popular online shopping product categories Australia 2024

Published by Statista Research Department, Aug 14, 2024

Clothing, shoes, and fashion items were the most prevalent products purchased among online shoppers in Australia in the 12 months to July 2024, according to a 2024 survey, with around 70 percent of respondents buying these items during the 12-month period. Groceries, as well as meals and takeaways, were also popular online purchase categories among shoppers surveyed.

Leading products purchased online by online shoppers in Australia in the 12 months to July 2024, by category

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Release date

August 2024

Region

Australia

Survey time period

12 months to July 2024

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of Australians who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: which products have you bought online in the past 12 months?

Only the top 15 product categories are represented.

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Topics

Online shopping behavior in AustraliaInternet in AustraliaSmartphone market in AustraliaCustomer satisfaction in AustraliaE-commerce in Australia
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