Grocery shopping: U.S. consumers' expenditure per week 2006-2024

U.S. consumers were asked how much money they spent on average on groceries per week. The findings present that U.S. households' weekly grocery expenditure amounted to about 165 U.S. dollars in 2024. Between 2019 and 2024, the average weekly expenditure grew exponentially, favored by the pandemic first and inflation after.

Food affordability

Since the pandemic, food affordability has been a challenge for consumers around the world, leading to changes around their food consumption. In the United States, meats, specialty foods and snacks are among the less purchased products, other changes include the purchase of generic products to save money on groceries.

Generational differences

Due to the rise of online grocery shopping, the difference in generational consumer behavior is significant. Millennials are most likely to shop online for their groceries, followed by Gen Z, while older generations prefer in-store shopping. When it comes to shopping frequency, those aged between 25 and 34 tended to shop more often compared to the youngest and oldest generations.