This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop for groceries online. Some 32 percent of survey respondents stated that it is easier for them to compare prices online than to compare prices in stores.
Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012
Characteristic
Percentage of respondents
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U.S. consumers, who already purchased groceries online or intended to do so
Method of interview
Online survey
Supplementary notes
Generally included in the survey were consumers who shopped within the last two weeks and who have primary or equally shared responsibility for grocery shopping.
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FMI. (May 1, 2012). Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. "Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012." Chart. May 1, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. (2012). Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/
FMI. "Consumers' Reasons for Grocery Shopping Online (Products Replicable Offline) in The United States in 2012." Statista, Statista Inc., 1 May 2012, https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/
FMI, Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012 Statista, https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/ (last visited July 22, 2024)
Consumers' reasons for grocery shopping online (products replicable offline) in the United States in 2012 [Graph], FMI, May 1, 2012. [Online]. Available: https://www.statista.com/statistics/251723/us-consumers-reasons-for-shopping-for-groceries-online/
