Grocery stores: U.S. consumers' criteria for selecting a store 2012

Published by Statista Research Department, May 1, 2012
This statistic shows the results of a survey conducted in January 2012. U.S. consumers were asked about the reasons why they shop at their primary store instead of the most convenient one, i.e. the stores that are closest to home. Some 39 percent of survey respondents indicated that they purchase groceries at a less convenient store because the selected one carries a larger variety of fresh foods with higher quality.

Consumers' reasons for shopping at their primary grocery store instead of the most convenient one in the United States in 2012

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Release date

May 2012

Region

United States

Survey time period

January 2012

Number of respondents

847 respondents

Age group

18 years and older

Special properties

U.S. consumers, whose primary store is not the closest to home

Method of interview

Online survey

Supplementary notes

Generelly included in the survey were consumers who shopped within the last two weeks and who have primary or equally shared responsibility for grocery shopping.

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