Number of digital buyers in India 2010-2027

In 2023, the total number of digital buyers was over 345 million in India. The number of digital buyers is likely to increase to over 400 million by 2027. The rapidly growing e-commerce sector in the country is driven by personalized advertisements, discounts, quick delivery and return infrastructure, not to mention a high penetration rate of smartphones. This retail ecosystem combined with the comfort of being at home, a variety of choices, and door delivery has turned the tables for this sector quite significantly.

 Online retail ecommerce

India was one of the fastest-growing countries for retail mobile commerce sales growth of over 28 percent. The most important consideration for shopping online was searching for the best deals online. Furthermore, Ajio was the leading online store for e-commerce market sales in 2023. Customized apps and experiences had their influence as well. India is one of the largest market in the Asia Pacific, with retail e-commerce sales growth of 15 percent in 2023.

 COVID-19 and online shopping 

Due to the COVID-19 restrictions and lockdown, there has been a tremendous expansion in the digital marketplace. Consumers have shifted to the digital platform for day-to-day needs such as online shopping, banking, buying groceries, etc. Most consumers prefer to continue shopping online even after the COVID-19 pandemic due to an overall positive experience and convenience of online shopping.