In 2023, the total number of digital buyers was over 345 million in India. The number of digital buyers is likely to increase to over 400 million by 2027. The rapidly growing e-commerce sector in the country is driven by personalized advertisements, discounts, quick delivery and return infrastructure, not to mention a high penetration rate of smartphones. This retail ecosystem combined with the comfort of being at home, a variety of choices, and door delivery has turned the tables for this sector quite significantly.
Due to the COVID-19 restrictions and lockdown, there has been a tremendous expansion in the digital marketplace. Consumers have shifted to the digital platform for day-to-day needs such as online shopping, banking, buying groceries, etc. Most consumers prefer to continue shopping online even after the COVID-19 pandemic due to an overall positive experience and convenience of online shopping.
Number of digital buyers in India from 2010 to 2023, with estimates until 2027
(in millions)
Characteristic
Digital buyers in millions
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EBANX. (January 31, 2024). Number of digital buyers in India from 2010 to 2023, with estimates until 2027 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia
EBANX. "Number of digital buyers in India from 2010 to 2023, with estimates until 2027 (in millions)." Chart. January 31, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia
EBANX. (2024). Number of digital buyers in India from 2010 to 2023, with estimates until 2027 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia
EBANX. "Number of Digital Buyers in India from 2010 to 2023, with Estimates until 2027 (in Millions)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia
EBANX, Number of digital buyers in India from 2010 to 2023, with estimates until 2027 (in millions) Statista, https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia (last visited September 01, 2024)
Number of digital buyers in India from 2010 to 2023, with estimates until 2027 (in millions) [Graph], EBANX, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/?tag=bizzopedia