Mobile app display ad viewability rates worldwide 2021, by country

Published by Statista Research Department, Jan 6, 2023
In the first half of 2021, the global viewability rate of mobile app display ads stood at 73.2 percent, meaning more than 73 percent of display ads displayed in apps were in view in the measured period. Among the surveyed 16 countries, five had viewability rates higher than the world's average at that time.

Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2021

Region

Worldwide

Survey time period

H1 2021

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile marketing and advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile marketing and advertising worldwide

Overview

7

Segments

4

Metrics

8

Risks & ad fraud

5

Audience

8

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Mobile advertising and marketing in EuropeMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwideDigital advertising in EuropeMobile advertising in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.