Super Bowl planned viewership in the U.S. 2021-2023, by gender

Published by
Christina Gough,
Aug 13, 2024
During a January 2023 survey in the United States, three-quarters of female respondents stated that they were likely to watch the Super Bowl this year. This marked a significant increase on the 50 percent of female respondents who said they would watch the Super Bowl in 2021.

Planned viewership of the Super Bowl in the United States from 2021 to 2023, by gender

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Release date

January 2023

Region

United States

Survey time period

2021 to 2023

Number of respondents

1,050 (2023)

Age group

18 years and older

Method of interview

Online survey

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