Super Bowl advertising revenue 2003-2023
In 2023, companies spent an estimated 600 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LVII was played between the Kansas City Chiefs and the Philadelphia Eagles, and took place in Glendale, Arizona on February 12, 2023. The Chiefs won 38 to 35 that year.
One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. The Halftime Show has been sponsored by Pepsi since 2013, and saw Canadian singer The Weeknd leading the stage in 2021. In 2019, the halftime show was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result the show was reported to garner negative reviews and the lowest rating in a decade.
Super Bowl pop-culture element
Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2021, the companies which showcased their products included Disney, Verizon and Toyota, just to name a few. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The average cost of a 30 second commercial spot during Super Bowl 2021 was an estimated 5.6 million U.S. dollars.One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. The Halftime Show has been sponsored by Pepsi since 2013, and saw Canadian singer The Weeknd leading the stage in 2021. In 2019, the halftime show was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result the show was reported to garner negative reviews and the lowest rating in a decade.
