Largest Super Bowl advertisers 2022

During the LVI Super Bowl in 2022, aired on February 14 that year, Amazon earned the title of the top ad spender, having invested 32 million U.S. dollars in promoting its products. In comparison, runners-up Toyota and Budweiser spent 25.6 million dollars each on commercials aired during the telecast.

Ad revenues score new touchdowns

The Super Bowl's ad revenue reached a new peak of 578.4 million dollars in 2022. Rising Super Bowl ad revenues have made the average cost of a 30-second ad-spot surge over the last two decades – reaching a record 7-million-dollar price tag during Super Bowl 2023, which saw the Kansas City Chiefs defeat the Philadelphia Eagles 38 to 35 in Glendale, Arizona.

Budweiser remains the king of Super Bowl ads

Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020. Between 1989 and 2023, Budweiser's parent company Anheuser-Busch held exclusive rights as the game's only alcohol advertiser.