The statistic shows the most trusted source for accurate product information according to internet users in the United States in 2016, sorted by generation. During the survey, 40 percent of Millennial respondents aged 18 to 35 said they trusted online reviewers to provide accurate product information.
Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation
Characteristic
Millennials (18-35)
Gen X (35-54)
Baby Boomers (55+)
Total
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eMarketer. (January 3, 2017). Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. "Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation." Chart. January 3, 2017. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. (2017). Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer. "Most Trusted Sources for Accurate Product Information According to Internet Users in The United States in 2016, by Generation." Statista, Statista Inc., 3 Jan 2017, https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/
eMarketer, Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation Statista, https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/ (last visited September 15, 2024)
Most trusted sources for accurate product information according to internet users in the United States in 2016, by generation [Graph], eMarketer, January 3, 2017. [Online]. Available: https://www.statista.com/statistics/251456/content-online-shoppers-trust-when-researching-products-in-the-us/