During a July 2023 survey among marketers worldwide, it was found that 53 percent stated that they already had a documented content marketing strategy. The corresponding figure was 40 percent in the previous year.
Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023
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Content Marketing Institute. (October 18, 2023). Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023." Chart. October 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2023). Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of Business-to-business (B2b) Marketers with a Documented Content Marketing Strategy Worldwide from 2017 to 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023 Statista, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited December 22, 2024)
Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
