In 2018, third-party (3P) sales via marketplaces accounted for 80 percent of global online GMV of the top 20 e-commerce companies worldwide. Direct retail (1P) sales accounted for 20 percent of gross merchandise volume.
Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018
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Activate. (October 22, 2019). Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/
Activate. "Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018." Chart. October 22, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/
Activate. (2019). Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/
Activate. "Distribution of Third-party Seller and Direct Sales E-commerce Gmv Worldwide in 2018." Statista, Statista Inc., 22 Oct 2019, https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/
Activate, Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018 Statista, https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/ (last visited December 21, 2024)
Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018 [Graph], Activate, October 22, 2019. [Online]. Available: https://www.statista.com/statistics/251115/global-retail-and-marketplace-e-commerce-gmv-distribution/
