Apple services revenue 2025

In the first quarter of 2025, Apple generated a total of 26.34 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of ten billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter.

Apple Inc.

Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in hundreds of billions of U.S. dollars and revolutionize the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.

Apple's revenue from iTunes, software and services from 1st quarter 2013 to 4th quarter 2025 (in billion U.S. dollars)

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Release date

January 2025

More information

Region

Worldwide

Survey time period

FY 2013 to 2025

Supplementary notes

Services: Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services.
*Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
From the first quarter of 2013 Apple changed their reporting methods. Figures in this statistic include revenue from sales through the iTunes Store, the App Store, the Mac App Store, and the iBookstore, and revenue from sales of AppleCare, Apple Pay, licensing and other services. Revenue from sales of iPod accessories is no longer included. To see a statistic dated up to the fourth quarter of 2012, that follows Apple's previous reporting classification with revenue from iTunes Store, App Store, and iBookstore and sales of iPod services and iPod accessories (with Apple branding) of third party providers click here.

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