Monthly hotel revenue per available room worldwide 2018-2020 by region

As a result of the coronavirus (COVID-19) pandemic the hotel industry taken a hit in 2020. In May 2020, the revenue per available room (RevPAR) in Europe saw the most dramatic effects of the virus, dropping to 11.35 U.S. dollars - compared to the previous year this figure dropped by 85.33 U.S. dollars.

RevPAR

Revenue per available room (RevPAR) is typically calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The RevPAR generated by European hotels was about 93.71 U.S. dollars on average in 2019. In comparison, the Asia Pacific region generated the lowest RevPAR accounting for approximately 68 U.S. dollars per available room.

The European hotel industry

In 2019, Southern and Western Europe had average daily rates (ADRs) of approximately 125.25 and 119.64 U.S. dollars, respectively, making them the most expensive regions on the continent that year. Eastern Europe has had the lowest ADRs since 2011. Southern Europe also generated the highest revenue per available room (RevPAR) in 2019. The region had a RevPAR of just over 86 euros (around 107 U.S. dollars) in 2018, which is an almost six percent increase compared to the previous year. Southern European countries are also home to the highest number of hotel brands on the continent. Countries, such as Italy, Spain and Greece, each accounted for over two hundred hotel brands in 2019.