P&G: baby, feminine and family care sales worldwide 2011-2024

This statistic presents the global sales of Procter and Gamble's baby, feminine, and family care segment from 2011 to 2024. P&G generated worldwide sales of about 20.28 billion U.S. dollars with baby, feminine and family care products in 2024. 

A leader in the market

Currently ranking among the leading beauty manufacturers worldwide, Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments such as beauty, grooming, health care, household care, and baby care.

Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American and European markets continue to contribute to the majority of Procter & Gamble's net sales, which amounted to 84 billion U.S. dollars in 2024. The company is one of the leading toothpaste manufacturers in the United States.

P&G's Ad spend

Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. In 2020, P&G's global advertising expenditure amounted to approximately 7.33 billion U.S. dollars and increased to eight billion U.S. dollars by 2023. In the previous year, Procter & Gamble spent approximately 66 million U.S. dollars to promote its renowned brand Oral-B in the United States.