This statistic shows the results of a survey among gay men and lesbian women in the United States regarding their motivation to use social network sites. The survey was conducted in 2009. 63 percent of the lesbian women and 63 percent of the gay men reported to use social network sites in order to communicate with friends.
Gay and lesbian Americans: What is your motivation to use social networking sites?
Characteristic
Lesbian women
Gay men
Communicate with friends
63%
63%
Find old friends
44%
45%
Entertainment
36%
46%
Stay in communication with family
38%
32%
Find information about upcoming events
34%
32%
Stay on top of what is happening in the LGBT community
28%
31%
Discover new places to go (restaurants, clubs, hot spots)
According to the source, "[d]uring the 49-day period from July 30, 2009 to September 16, 2009, Community Marketing, Inc. conducted an online survey of self-identified gay men and lesbians from CMI’s proprietary survey panel, as well as participants pointed to the survey from a variety of partners. For the purposes of this report, those participants who self-identified as “queer,” “transgender” or “bisexual” were not included in the analyses unless they also identified as lesbian or gay."
Number of respondents in the U.S.:
Self-identified gay men: n=15,848
self-identified lesbian women: n = 5,809
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Community Marketing (Community Marketing Inc.). (January 1, 2010). Gay and lesbian Americans: What is your motivation to use social networking sites? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing Inc.). "Gay and lesbian Americans: What is your motivation to use social networking sites?." Chart. January 1, 2010. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing Inc.). (2010). Gay and lesbian Americans: What is your motivation to use social networking sites?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing Inc.). "Gay and Lesbian Americans: What Is Your Motivation to Use Social Networking Sites?." Statista, Statista Inc., 1 Jan 2010, https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing Inc.), Gay and lesbian Americans: What is your motivation to use social networking sites? Statista, https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/ (last visited November 21, 2024)
Gay and lesbian Americans: What is your motivation to use social networking sites? [Graph], Community Marketing (Community Marketing Inc.), January 1, 2010. [Online]. Available: https://www.statista.com/statistics/250594/motivation-to-use-social-network-sites-by-gay-and-lesbian-americans/
