This statistic shows the results of a survey among gay men and lesbian women in the United States regarding their opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS) and American Heart Association. The survey was conducted in 2009. 40.2 percent of gay respondents and 47.4 percent of the lesbian respondents thought that these promotions are good means to raise money and awareness for the cause.
Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association?
Characteristic
Lesbian women
Gay men
Good means to raise money and awareness for the cause
According to the source, "[d]uring the 49-day period from July 30, 2009 to September 16, 2009, Community Marketing, Inc. conducted an online survey of self-identified gay men and lesbians from CMI’s proprietary survey panel, as well as participants pointed to the survey from a variety of partners. For the purposes of this report, those participants who self-identified as “queer,” “transgender” or “bisexual” were not included in the analyses unless they also identified as lesbian or gay."
Number of respondents in the U.S.:
Self-identified gay men: n=15,848
self-identified lesbian women: n = 5,809
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Community Marketing (Community Marketing, Inc.). (January 1, 2010). Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing, Inc.). "Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association?." Chart. January 1, 2010. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing, Inc.). (2010). Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing, Inc.). "Gay and Lesbian Americans: What Is Your Opinion about Cause-related Promotions Such as Pink Ribbon, Livestrong, Product Red (Aids), American Heart Association?." Statista, Statista Inc., 1 Jan 2010, https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/
Community Marketing (Community Marketing, Inc.), Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association? Statista, https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/ (last visited August 24, 2024)
Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association? [Graph], Community Marketing (Community Marketing, Inc.), January 1, 2010. [Online]. Available: https://www.statista.com/statistics/250593/opinion-about-cause-related-promotions-by-gay-and-lesbian-americans/