United States - opinion about cause-related promotions by gay and lesbian Americans 2009

This statistic shows the results of a survey among gay men and lesbian women in the United States regarding their opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS) and American Heart Association. The survey was conducted in 2009. 40.2 percent of gay respondents and 47.4 percent of the lesbian respondents thought that these promotions are good means to raise money and awareness for the cause.

Gay and lesbian Americans: What is your opinion about cause-related promotions such as Pink Ribbon, LiveStrong, Product Red (AIDS), American Heart Association?

Characteristic	Lesbian women	Gay men
Good means to raise money and awareness for the cause	47.4%	40.2%
Marketing tool; however, it helps the cause	49.6%	54.5%
Does not help the cause	3%	5.3%

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Release date

January 2010

More information

Region

United States

Survey time period

July 30, 2009 to September 16, 2009

Number of respondents

21,657*

Special properties

Gay and lesbian Americans

Method of interview

Online survey

Supplementary notes

According to the source, "[d]uring the 49-day period from July 30, 2009 to September 16, 2009, Community Marketing, Inc. conducted an online survey of self-identified gay men and lesbians from CMI’s proprietary survey panel, as well as participants pointed to the survey from a variety of partners. For the purposes of this report, those participants who self-identified as “queer,” “transgender” or “bisexual” were not included in the analyses unless they also identified as lesbian or gay."

Number of respondents in the U.S.:
Self-identified gay men: n=15,848
self-identified lesbian women: n = 5,809

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