The graph shows which characteristics of brands were important to Hispanic mothers in the United States in 2012. According to BabyCenter, 35 percent of Hispanic mothers in the U.S. considered einvironmental consiousness one of the most important characteristics for a brand.
What are the most important characteristics of brands that speak to you?
pregnant women or mothers with children up to 7-years-old
Method of interview
Online survey
Supplementary notes
Hispanic mothers (expectant women or mothers with kids up to 7 years old, recruited in English and Spanish): n = 381 (132 were English speaking and 249 preferred Spanish or were bilingual).
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BabyCenter. (June 27, 2012). What are the most important characteristics of brands that speak to you? [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/
BabyCenter. "What are the most important characteristics of brands that speak to you?." Chart. June 27, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/
BabyCenter. (2012). What are the most important characteristics of brands that speak to you?. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/
BabyCenter. "What Are The Most Important Characteristics of Brands That Speak to You?." Statista, Statista Inc., 27 Jun 2012, https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/
BabyCenter, What are the most important characteristics of brands that speak to you? Statista, https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/ (last visited December 05, 2024)
What are the most important characteristics of brands that speak to you? [Graph], BabyCenter, June 27, 2012. [Online]. Available: https://www.statista.com/statistics/250089/expectations-of-brands-among-hispanic-mothers-in-the-us/
