The graph shows what millennial mothers in the United States expected of digital advertising as of December 2014. According to Babycenter, 62 percent of mothers aged 18 to 32 stated they were more likely to pay attention to an ad that used humor.
What kind of digital ads are you most likely to pay attention to?
pregnant women or mothers with children up to 8-years-old
Supplementary notes
Original question: "Advertisers have different ways of making digital ads noticeable. Which of these ads are most likely to get your attention?" The source does not provide information on the type of survey used or the number of respondents.
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BabyCenter, & IAB (U.S.). (February 10, 2015). What kind of digital ads are you most likely to pay attention to? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, und IAB (U.S.). "What kind of digital ads are you most likely to pay attention to?." Chart. February 10, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, IAB (U.S.). (2015). What kind of digital ads are you most likely to pay attention to?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, and IAB (U.S.). "What Kind of Digital Ads Are You Most Likely to Pay Attention To?." Statista, Statista Inc., 10 Feb 2015, https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter & IAB (U.S.), What kind of digital ads are you most likely to pay attention to? Statista, https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/ (last visited October 02, 2024)
What kind of digital ads are you most likely to pay attention to? [Graph], BabyCenter, & IAB (U.S.), February 10, 2015. [Online]. Available: https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/