This statistic shows where survey respondents purchased consumer electronics products in the 12 months preceding September 2011. During the survey, 23 percent of respondents stated they had made their purchases at a manufacturer's branded store.
In the last 12 months, where did you make your consumer electronics purchases?
Characteristic
Share of respondents
Physical store - consumer electronics store (i.e., specialized store carrying many brands)
51%
Physical store - other (e.g. supermarket, department store, general merchandise store)
24%
Physical store - manufacturer's branded store (e.g., Apple store, Sony store)
23%
Physical store - communications service provider store (e.g., AT&T)
The 2012 Consumer Electronics Report is based on a September 2011 survey of more than 10,000 consumers across 10 countries. The countries include; Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, and the United States. 1,000 respondents were surveyed in each country.
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Accenture. (August 31, 2012). In the last 12 months, where did you make your consumer electronics purchases? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/
Accenture. "In the last 12 months, where did you make your consumer electronics purchases?." Chart. August 31, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/
Accenture. (2012). In the last 12 months, where did you make your consumer electronics purchases?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/
Accenture. "In The Last 12 Months, Where Did You Make Your Consumer Electronics Purchases?." Statista, Statista Inc., 31 Aug 2012, https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/
Accenture, In the last 12 months, where did you make your consumer electronics purchases? Statista, https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/ (last visited December 22, 2024)
In the last 12 months, where did you make your consumer electronics purchases? [Graph], Accenture, August 31, 2012. [Online]. Available: https://www.statista.com/statistics/250058/locations-sources-for-purchasing-consumer-electronics-worldwide/
