This statistic illustrates respondents' motivations for choosing to purchase a tablet computer. During the 2011 survey, 32 percent of respondents worldwide stated that one of their main reasons for buying a tablet computer was that tablet computers are more functional than mobile phones.
What main reasons have motivated/are motivating your choice to purchase a tablet computer?
Characteristic
Share of respondents
Is more portable than a laptop
58%
Is the latest innovation in consumer electronics
34%
Is more functional than a mobile phone
32%
Provides an additional computing device in the home at a lower cost than a desktop or a laptop
28%
Is replacing your current desktop or laptop
24%
Is quicker to start than a desktop or laptop
18%
Is easy to use for the whole family
16%
Is more fun to use than a desktop/laptop
15%
Is less expensive than a desktop/laptop
9%
Enables you to use more apps than a desktop/laptop
9%
Is considered as trendy by your family and friends
The 2012 Consumer Electronics Report is based on a September 2011 survey of more than 10,000 consumers across 10 countries. The countries include; Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, and the United States. 1,000 respondents were surveyed in each country.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (August 31, 2012). What main reasons have motivated/are motivating your choice to purchase a tablet computer? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/
Accenture. "What main reasons have motivated/are motivating your choice to purchase a tablet computer?." Chart. August 31, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/
Accenture. (2012). What main reasons have motivated/are motivating your choice to purchase a tablet computer?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/
Accenture. "What Main Reasons Have Motivated/Are Motivating Your Choice to Purchase a Tablet Computer?." Statista, Statista Inc., 31 Aug 2012, https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/
Accenture, What main reasons have motivated/are motivating your choice to purchase a tablet computer? Statista, https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/ (last visited December 22, 2024)
What main reasons have motivated/are motivating your choice to purchase a tablet computer? [Graph], Accenture, August 31, 2012. [Online]. Available: https://www.statista.com/statistics/250040/reasons-for-purchasing-a-tablet-computer/
