Annual change in advertising spending worldwide 2022-2024, by region

Published by
J. G. Navarro,
Nov 9, 2024
According to the source, advertising spending in the Middle East will increase by an estimated 10 percent in 2023, the highest growth rate among the presented world regions. South Asia followed with about nine percent, besides the highest forecast ad spend growth rate for 2024, at over 12 percent. Meanwhile, Africa's ad expenditure was projected to decline by nearly 12 percent in 2023 and rise slightly more than six percent the following year.

Annual change in advertising spending worldwide from 2022 to 2024, by region

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Release date

August 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

* Forecast.

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Statistics on " Advertising worldwide "

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Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

Further related statistics

6

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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