On New Year's Day 2021, customers spent 540 million U.S. dollars on iOS apps. Global App Store spending topped 1.8 billion U.S. dollars between Christmas Eve and New Year's Eve 2020, representing a 27 percent increase to the corresponding period in the previous year.
Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021
(in million U.S. dollars)
Characteristic
App spending in millions
New Year's Day 2021
540
Christmas Eve to New Year’s Eve 2020
1,800
New Year's Day 2020
386
Christmas Eve to New Year’s Eve 2019
1,420
New Year's Day 2019
322
Christmas Eve to New Year’s Eve 2018
1,220
Created with Highcharts 7.2.2App spending in millions1,2201,2203223221,4201,4203863861,8001,800540540Christmas Eve to New Year’s Eve2018New Year's Day 2019Christmas Eve to New Year’s Eve2019New Year's Day 2020Christmas Eve to New Year’s Eve2020New Year's Day 2021
02505007501,0001,2501,5001,7502,000
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Apple. (January 6, 2021). Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/
Apple. "Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021 (in million U.S. dollars)." Chart. January 6, 2021. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/
Apple. (2021). Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/
Apple. "Consumer Spending on Ios Apps between Christmas Eve 2018 and New Year's Day 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Jan 2021, https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/
Apple, Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/ (last visited May 13, 2025)
Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2021 (in million U.S. dollars) [Graph], Apple, January 6, 2021. [Online]. Available: https://www.statista.com/statistics/249263/holiday-season-ios-and-android-app-downloads/
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