This statistic gives information on the social media sites most likely to be used for client campaigns according to U.S. ad agencies as of the second quarter of 2017. During the survey, it was found that 60 percent of U.S. advertising agencies were likely to use YouTube for client campaigns.
Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
Characteristic
Share of respondents
Facebook
97%
Instagram
64%
YouTube
60%
Twitter
38%
LinkedIn
22%
Pinterest
14%
SnapChat
11%
None
1%
Created with Highcharts 7.2.2Share of respondents97%97%64%64%60%60%38%38%22%22%14%14%11%11%1%1%FacebookInstagramYouTubeTwitterLinkedInPinterestSnapChatNone
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Strata. (October 20, 2017). Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/
Strata. "Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017." Chart. October 20, 2017. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/
Strata. (2017). Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/
Strata. "Likelihood of Using Selected Social Networks in Client Campaigns According to Advertising Agencies in The United States as of 2nd Quarter 2017." Statista, Statista Inc., 20 Oct 2017, https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/
Strata, Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017 Statista, https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/ (last visited April 03, 2025)
Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017 [Graph], Strata, October 20, 2017. [Online]. Available: https://www.statista.com/statistics/248941/social-media-sites-most-likely-to-be-used-for-marketing-campaigns/
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