This statistic shows the results of a survey question asking business executives where they thought companies were and ideally should be focusing on the use of big data in the interest of improving performance. 60 percent of executives surveyed said that they thought companies should be focusing on customer insights, segmentation or targeting.
Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012
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eMarketer. (November 29, 2012). Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. "Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012." Chart. November 29, 2012. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. (2012). Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. "Areas Where Companies Should Be Using Big Data and Analytics to Improve Performance According to Executives Worldwide in April 2012." Statista, Statista Inc., 29 Nov 2012, https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer, Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 Statista, https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/ (last visited November 20, 2024)
Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 [Graph], eMarketer, November 29, 2012. [Online]. Available: https://www.statista.com/statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
