The statistic provides information abotu the level of knowledge about consumer mobile device adoption among marketers worldwide as of August 2012. During the survey, 27 percent of respondents stated they did not know their customers' mobile device adoption rate.
How well does your organization know the level of mobile device adoption of its customers?
Characteristic
Share of respondents
Not at all - we do not know our customers' adoption rate
27%
Not well - we presume our customers will adopt mobile devices early in the conversion path
22%
Not applicable or do not know
17%
Somewhat well - we use outside research to guide our mobile strategy
16%
Not well - we presume our customers will not use mobile devices in the conversion path
10%
Very well - we collect data on our customers' mobile preferences and behavior
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MarketingSherpa. (December 4, 2012). How well does your organization know the level of mobile device adoption of its customers? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/
MarketingSherpa. "How well does your organization know the level of mobile device adoption of its customers? ." Chart. December 4, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/
MarketingSherpa. (2012). How well does your organization know the level of mobile device adoption of its customers? . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/
MarketingSherpa. "How Well Does Your Organization Know The Level of Mobile Device Adoption of Its Customers? ." Statista, Statista Inc., 4 Dec 2012, https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/
MarketingSherpa, How well does your organization know the level of mobile device adoption of its customers? Statista, https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/ (last visited December 22, 2024)
How well does your organization know the level of mobile device adoption of its customers? [Graph], MarketingSherpa, December 4, 2012. [Online]. Available: https://www.statista.com/statistics/248644/knowledge-about-customer-mobile-device-adoption-among-marketers-worldwide/
