This statistic shows the results of a consumer survey conducted by Packaged Facts in August 2012. People were asked if they suffer from celiac disease or wheat/gluten intolerance and if they buy gluten-free products. The results indicated that only 0.1 percent of the U.S. population are diagnosed celiacs, whereas 18 percent of the consumers actually buy products tagged as gluten-free. Hence, there was a large gap between the number of people who really need to stick to a gluten-free diet and those who actually buy gluten-free products.
Share of different gluten-free target groups in the United States in 2012
Characteristic
Share of respondents
People with diagnosed celiac disease
0.1%
People with celiac disease (incl. undiagnosed cases)
1%
People with wheat/gluten intolerance
6.5%
People who, for whatever reason, buy gluten-free products
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FoodNavigator-USA.com. (December 3, 2012). Share of different gluten-free target groups in the United States in 2012 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/
FoodNavigator-USA.com. "Share of different gluten-free target groups in the United States in 2012." Chart. December 3, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/
FoodNavigator-USA.com. (2012). Share of different gluten-free target groups in the United States in 2012. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/
FoodNavigator-USA.com. "Share of Different Gluten-free Target Groups in The United States in 2012." Statista, Statista Inc., 3 Dec 2012, https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/
FoodNavigator-USA.com, Share of different gluten-free target groups in the United States in 2012 Statista, https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/ (last visited December 22, 2024)
Share of different gluten-free target groups in the United States in 2012 [Graph], FoodNavigator-USA.com, December 3, 2012. [Online]. Available: https://www.statista.com/statistics/248572/target-groups-of-the-us-gluten-free-market/
