Attitudes towards online advertising in Brazil 2012

The chart presents attitudes towards online advertising, as expressed by Brazilian internet users in May and June 2012. Among the respondents, 33 percent stated they considered online ads more entertaining than other types of advertising.
Here you can find out how much Brazilian companies and institutions spend on advertising.

Attitudes towards online advertising in Brazil in 2012

Respondents who say that...	Characteristic
...online sponsorship is an effective advertising method.	49%
...they prefer advertising related to the content of the websites they are visiting.	47%
...online banners are helpful in finding interesting things on the internet.	37%
...online ads are more entertaining than other types of advertising.	33%
...they are influenced by advertising on social networks.	28%
...online advertising motivated them to acquire products or services on the internet in the last 30 days.	22%
...search results motivate them to buy products online.	21%
...online advertising influences their purchase decision.	17%
...they are influences by e-mail advertising.	14%

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Release date

November 2012

More information

Region

Brazil

Survey time period

May and June 2012

Number of respondents

n = 2,929

Special properties

internet users from São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Distrito Federal, Goiânia, São Paulo state, regions Northeast, South and Southeast

Method of interview

Online survey

Supplementary notes

The respondents were 15 to 75 years of age.
According to the source, some of the data comes from the "Target Group Index" survey, carried out from February 2011 to February 2012.

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