Online buyer penetration in Sweden in 2023

Published by
L. Yltävä,
Feb 9, 2024

In 2023, the e-commerce penetration rate in Sweden ranged between 64 and 75 percent. Online shopping peaked during the festive period. In November, approximately 72 percent of Swedes made purchases online, whereas December recorded the highest share, at roughly 75 percent. The lowest share was recorded in January, at around 64 percent. 

E-commerce penetration in Sweden from January to December 2023

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Release date

January 2024

Region

Sweden

Survey time period

January to December 2023

Age group

18-89 years

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

Further related statistics

10

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Statistics

Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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