The statistic shows the most influential forms of advertising as perceived by respondents from India in 2011. During the Deloitte survey, 53 percent of respondents stated they considered online advertising the most influential.
When you encounter advertising in the following media, which three have the greatest influence on your buying decision?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (November 20, 2012). When you encounter advertising in the following media, which three have the greatest influence on your buying decision? [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/
Deloitte. "When you encounter advertising in the following media, which three have the greatest influence on your buying decision?." Chart. November 20, 2012. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/
Deloitte. (2012). When you encounter advertising in the following media, which three have the greatest influence on your buying decision?. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/
Deloitte. "When You Encounter Advertising in The following Media, Which Three Have The Greatest Influence on Your Buying Decision?." Statista, Statista Inc., 20 Nov 2012, https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/
Deloitte, When you encounter advertising in the following media, which three have the greatest influence on your buying decision? Statista, https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/ (last visited January 04, 2025)
When you encounter advertising in the following media, which three have the greatest influence on your buying decision? [Graph], Deloitte, November 20, 2012. [Online]. Available: https://www.statista.com/statistics/248369/most-influential-advertising-formats-in-india/