The graph shows which marketing massages' characteristics UK consumers considered attractive in 2012. During the YouGov survey, 26 percent of respondents stated that marketing messages clearly tailored to their personal interests would be likely to make them respond positively.
Which, if any, of the following would make you more likely to respond positively to marketing messages?
Characteristic
Share of respondents
If it was clearly tailored to my interests
26%
If it was specific to my location
22%
If it was contextually relevant to something I'd just been doing
21%
If it was sent/ I saw it at an appropriate and relevant time
14%
If it was clearly tailored to my sex and age
9%
If the phrasing of the advert/ message was "attention-grabbing"
7%
In it invited me to participate in a short, fun game or challenge
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Upstream. (February 27, 2012). Which, if any, of the following would make you more likely to respond positively to marketing messages? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/
Upstream. "Which, if any, of the following would make you more likely to respond positively to marketing messages?." Chart. February 27, 2012. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/
Upstream. (2012). Which, if any, of the following would make you more likely to respond positively to marketing messages?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/
Upstream. "Which, If Any, of The following Would Make You More Likely to Respond Positively to Marketing Messages?." Statista, Statista Inc., 27 Feb 2012, https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/
Upstream, Which, if any, of the following would make you more likely to respond positively to marketing messages? Statista, https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/ (last visited December 23, 2024)
Which, if any, of the following would make you more likely to respond positively to marketing messages? [Graph], Upstream, February 27, 2012. [Online]. Available: https://www.statista.com/statistics/248346/factors-considered-attractive-in-marketing-messages-in-the-uk/
