During a 2021 survey carried out in the United States, 39.9 percent of responding internet users stated they expected advertising to provide them with discounts or special offers. Roughly half of the respondents named providing product information as the most important characteristic of ads.
Characteristics of advertising expected by consumers in the United States as of February 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (May 24, 2021). Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of advertising expected by consumers in the United States as of February 2021." Chart. May 24, 2021. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. (2021). Characteristics of advertising expected by consumers in the United States as of February 2021. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts. "Characteristics of Advertising Expected by Consumers in The United States as of February 2021." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
MarketingCharts, Characteristics of advertising expected by consumers in the United States as of February 2021 Statista, https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/ (last visited November 19, 2024)
Characteristics of advertising expected by consumers in the United States as of February 2021 [Graph], MarketingCharts, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/248342/factors-considered-attractive-in-marketing-messages-in-the-us/
