Online ad spend in the UK 2023, by type

Published by Statista Research Department, Apr 29, 2024
In 2023, online advertising spending in the United Kingdom amounted to 30.6 billion British pounds. The figures include search, online display, online classifieds, online national and regional news brands, online magazine brans, as well as online radio. Search, online display, and classifieds accounted for the largest shares of the online ad spend pie, each surpassing 10 billion pounds that year.

Online advertising spending in the United Kingdom (UK) in 2023, by type (in million GBP)

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Release date

April 2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

Note: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."

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