During a 2019 survey, two thirds of responding adult consumers from the United States stated that they were likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content.
Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219
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Statista. (June 17, 2019). Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/
Statista. "Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219." Chart. June 17, 2019. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/
Statista. (2019). Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/
Statista. "Share of Consumers Who Would Be Likely to Stop Using The Brand/Product If They Viewed The Brand's Digital Advertising beside False, Objectionable, or Inflammatory Content in The United States as of June 219." Statista, Statista Inc., 17 Jun 2019, https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/
Statista, Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219 Statista, https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/ (last visited October 02, 2024)
Share of consumers who would be likely to stop using the brand/product if they viewed the brand's digital advertising beside false, objectionable, or inflammatory content in the United States as of June 219 [Graph], Statista, June 17, 2019. [Online]. Available: https://www.statista.com/statistics/248331/brand-abandon-negative-content-usa/
